Let's Build Something Amazing Together
I am a seasoned web architect and developer, dedicated to creating digital masterpieces for a wide array of businesses, ranging from startups to large enterprises. Fusing the latest in technological innovation with a keen eye for design aesthetics, my commitment lies in crafting web solutions that not only operate flawlessly but also captivate as exquisite works of art.ABOUT ME
WHO AM I?
Accomplished E-Commerce Architect & Front End Developer | 18+ Years of Excellence in Website Design & Web Development | Emphasizing Innovation and User-Centered Solutions with a degree in Computer Science.
My KPI's Include:
Optimized API utilization, resulting in substantial cost savings.
Implemented strategic code optimizations and caching techniques, reducing API calls by 40%.
Achieved annual cost savings of $30,000 by minimizing data transfer and leveraging efficient query structures.
Spearheaded process improvements leading to enhanced productivity and reduced downtime:
Analyzed existing workflows and identified bottlenecks, streamlining critical processes by 25%.
Resulted in a 15% decrease in system downtime, ensuring smoother operations and improved end-user experience.
EXPERT IN
Web Development - Languages & Frameworks: HTML, CSS, JavaScript, Bootstrap, PHP, Ruby on Rails, Vue, JSP, React, NPM
Web Development - Technologies: Parse, MySQL, AJAX, Webpack, JSON, XML, Gatsby, Docker, Prototyping, MVC Frameworks, Web Services, API Integrations
AI Prompt Engineering & Implementation: Expertise in crafting prompts & leveraging advanced AI tools: ChatGPT, DALL·E, MidJourney, ETC.
CMS & eCommerce: SFCC, Magento, AEM, Squarespace, Shopify, WordPress, WooCommerce
Payment Gateways: Braintree, PayPal, CyberSource, Delago, Stripe, Amazon
Design: Adobe Creative Suite, InVision, Figma, Responsive Design
Systems: Unix, OSX / iOS, Windows, AWS, GRUNT, SASS, LESS, GIT, SVN, SSL, SFTP, SSH, Nginx
Project Management: Jira, Confluence, Workfront, Slack, Teams, Subversion
Monitoring/Reporting: Big Panda, New Relic, Google Analytics, GTM, GTMetrix, Pagespeed
ERP: SFCC, SAP, NetSuite, Oracle Cloud
JavaScript (React / jQuery)
CSS
HTML
WORDPRESS
AEM
Magento | Adobe Commerce
Squarespace
EDUCATION
1996-2000
Academy of Art University
Bachelor In Computer Science
Major In 3d Animation Minor In Web Design & Development
1992-1995
University Of Oregon
Marketing
Focus on Digital Marketing and Design
EXPERIENCE
January 2019 - June 2023
Coup D'Etat
Senior Architect / Developer
During my tenure at Coup D'Etat , I consistently delivered exceptional value through web development, design, and user engagement. I spearheaded a remarkable 20% boost in CTAs by streamlining product displays and fostered customer engagement through cross-functional collaboration with design and marketing teams, resulting in a unique gallery experience. Leveraging ChatGPT, I coded a dynamic React.js component that captivated users. Orchestrating the development of a custom WooCommerce module, aligned with pre-existing wireframes, I achieved a 40% increase in online sales efficiency while enhancing the overall shopping experience. Proficient in leveraging Google Analytics, I optimized the company website, leading to a 35% improvement in user engagement, a 20% reduction in bounce rates, and a substantial increase in overall website traffic. These insights informed my work in ensuring pixel-perfect responsive design, underlining my commitment to data-driven success.
October 2022 - March 2023
Lexmark
Front End AEM Developer / Magento Architect
At Lexmark, I made substantial contributions to e-commerce and user experience. I integrated AEM with Magento, resulting in a seamless shopping experience, leveraging Magento for inventory and cart management, which led to a 30% increase in user engagement and a 15% higher conversion rate. I also improved the subscription module in Magento 2.4 to offer custom toner color options, boosting satisfaction by 20% and subscription sales by 10%. Furthermore, I optimized AEM components, reducing load times by 35% and enhancing user engagement by 25%. Additionally, I integrated API calls within React components to fetch and display real-time printer information, providing users with up-to-date data. I also created custom AEM components, following pre-existing wireframes, contributing to a 35% increase in workflow efficiency and improved digital content delivery.
December 2020 - May 2022
TIVO
Senior Ecommerce Architect
At TIVO, I successfully led critical initiatives and transformations. This includes spearheading the transition to Magento Enterprise 2.4, where I coordinated with stakeholders, managed project timelines, and ensured a seamless migration process. Additionally, I played a pivotal role in transforming and designing Worktato to implement a Key Workflow Component, replacing several legacy systems. My expertise extends to boosting e-commerce conversions by 18% and reducing cart abandonment by 15% through the effective use of AEM for personalized content and targeted marketing campaigns. I also undertook architectural and development work to transition legacy payment systems to a unified system, BrainTree. Furthermore, I collaborated with third-party partners to seamlessly integrate their services and APIs into the website, enhancing overall functionality and user experience.
February 2020 - March 2021
L&L Supply
Ecommerce Architect | Senior Developer
During my tenure at L&L Supply , I played a strategic role in transitioning from legacy e-commerce to Magento 2.3, ensuring a seamless and efficient process. I also excelled in a leadership capacity, coaching and mentoring developers on technical skills and best coding practices, resulting in an impressive 30% increase in team productivity and a marked improvement in code quality. One of my key achievements was the successful import of over 10,000 Custom and Simple Products, along with 500,000 customer records from the Legacy CMS, streamlining data management. I also implemented Git for code version control across environments, enhancing the development process and ensuring code integrity. Additionally, I was responsible for the architecture and development of a unified payment system, transitioning from legacy systems to a single, efficient system, BrainTree. Furthermore, I actively collaborated with third-party partners to integrate their services and APIs into the website, enhancing functionality and providing a seamless user experience.
January 2019 - December 2019
IRhythm
Senior Hubspot Developer
At IRhythm, I spearheaded the development of customized HubSpot landing pages and modules, leading to an impressive 30% boost in lead conversions and markedly improved user engagement. I also designed effective email templates for direct and marketing communications. Additionally, I created a Mapping App, utilizing API calls to facilitate the discovery of doctors, resulting in a 23% increase in visit duration. Furthermore, my efforts significantly enhanced marketing email performance, increasing opens and click-through rates by a remarkable 38%.
September 2015 - January 2018
TEN-X
Senior Wordpress Developer
In my role at TEN-X, I took the lead in steering team meetings, focusing on WordPress site enhancements that significantly improved functionality and user experience, ultimately resulting in a notable 25% increase in site traffic. I also played a key role in contributing to the development of technical specifications and architecture designs, ensuring the robustness of our projects. Furthermore, I actively developed and deployed enhancements for SEO, achieving a remarkable 35% increase in conversions through strategic optimizations. To streamline the development process, I deployed auto-build procedures to production servers and conducted rigorous testing and validation to ensure seamless performance and reliability.
WHAT I DO
WEB DESIGN & UI
As a Web Design & UI Developer, I craft visually compelling, user-friendly websites and interfaces. My services include creating engaging designs, enhancing user experiences, and ensuring seamless navigation to captivate and retain your audience.
Ecommerce Architecture
As an Ecommerce Architect, I specialize in designing and optimizing e-commerce solutions, enhancing user experiences, and driving revenue growth through strategic development, seamless integrations, and data-driven insights.
Ecommerce Development
As an Ecommerce Developer, I specialize in building, customizing, and optimizing online stores. My services encompass website development, payment gateway integration, product categorization, and performance enhancements to create seamless, high-converting e-commerce platforms.
LOGO DESIGN
I'm dedicated to shaping distinctive brand identities that not only stand out but also deeply resonate with your target audience. I employ a creative blend of design principles to craft logos that encapsulate your brand's essence, values, and vision. My goal is to ensure your logo not only looks great but communicates your brand's story and leaves a memorable imprint.
CMS Development
As a seasoned CMS Developer, my expertise lies in meticulously crafting seamless, efficient, and tailored digital solutions to mirror the unique demands of your brand or business. Leveraging platforms such as AEM, Magento, Squarespace, WordPress, and Shopify, I don't just build websites—I construct dynamic online experiences.
Security and Optimization
I offer a range of services to fortify and optimize your website. With a focus on security, I implement robust measures to protect your online assets from threats, ensuring data integrity and user trust. Simultaneously, I optimize your website for speed, performance, and user experience, enhancing loading times, responsiveness, and overall functionality.
MY WORKS
OdySay
#Architecture #CMS Development #Ecommerce #Security and Optimization
- Architectural Precision: Strategically planned and structured the website’s foundation to align with the elegance of bridal fashion, ensuring both aesthetics and robust functionality were at the forefront.
- Magento Multi-Store Configuration: Expertly developed a multi-store setup, allowing the platform to accommodate varying views, prices, and stock levels tailored to different affiliated companies, ensuring seamless management and a personalized shopping experience for each segment.
- Showcasing Exquisite Collections: Crafted a visually captivating interface that emphasizes the retailer’s diverse and premium gown collection, capturing the essence of each piece and providing detailed insights for discerning brides-to-be.
- Swiss Craftsmanship Embodiment: Incorporated design elements and features that mirror the sophistication, charm, and precision of Swiss craftsmanship, making the platform a true digital representation of both the retailer’s values and the nation’s rich heritage.
Terra Firma Music
#Architecture #CMS Development #Design #Security and Optimization
- Visual Flair & Design: Utilized a rich palette of design elements to mirror “Terra Firma Music’s” artistic spirit, ensuring the website is not just a platform, but an extension of their creative expression.
- Technological Prowess: Leveraged advanced web development techniques to ensure smooth user interactions, responsive design, and optimal performance across all devices.
- Immersive Media Galleries: Integrated dynamic media galleries that offer fans an in-depth look into the band’s performances, behind-the-scenes moments, and musical milestones.
- Engaging Event Calendars: Incorporated a user-friendly event calendar, making it effortless for fans to stay updated on upcoming concerts, releases, and band-related events, thereby fostering an ongoing connection with their global audience.
The Liquor Store SF
#Architecture #CMS Development #Design #Security and Optimization
- Contemporary Design Aesthetics: Employed modern and eye-catching design principles to craft a website that not only resonates with “The Liquor Store’s” brand identity but also captivates its target audience.
- Technical Acumen: Leveraged advanced CMS functionalities to create a robust platform that seamlessly manages diverse product listings and ensures optimal site performance.
- Enhanced User Experience: Prioritized intuitive navigation and user-friendly interfaces, ensuring visitors can effortlessly browse products, read descriptions, and make purchases.
- Brand-Centric Approach: Tailored every element of the website—from color schemes to content placement—to authentically represent and elevate the essence of “The Liquor Store” in the digital realm.
First Presbyterian Church
#Architecture #CMS Development #Design
By leveraging cutting-edge design principles and innovative functionalities, I meticulously streamlined and enhanced the WordPress website for the First Presbyterian Church of Newport, Oregon. My expertise ensured that visitors now enjoy a user-friendly, aesthetically pleasing, and mobile-responsive platform, embodying the church’s vision and commitment to community engagement.
Prima Studio
#Architecture #CMS Development #Design #Ecommerce #Security and Optimization
- Orchestrated and led a seamless migration from Yahoo Shopping Site to Magento Enterprise, ensuring minimal downtime and preserving critical data integrity, resulting in an enhanced e-commerce platform with advanced customization capabilities, leading to a 50% increase in website loading speed and a 40% rise in mobile conversions.
- Strategically restructured the company’s Magento Commerce website architecture, optimizing page load times and enhancing overall user experience, resulting in a 40% reduction in bounce rates and a 30% increase in average session duration.
- Implemented a personalized recommendation engine using 3rd party APIs, analyzing customer behavior and preferences, resulting in a notable 15% increase in cross-selling and upselling, driving higher average order values and a 20% growth in overall sales revenue.
- Leveraged 3rd party analytics APIs to gain valuable insights into customer behavior, product performance, and marketing campaign effectiveness, enabling data-driven decision-making and contributing to a 10% increase in sales conversion rate.
L&L Supply
#Architecture #CMS Development #Design #Ecommerce #Security and Optimization
I Led a small team in the seamless migration of 950,000 products and 800,000 customers from a legacy e-commerce solution to Magento 2 hosted on AWS. Achieving minimal downtime and ensured data integrity by meticulously planning, implementing data transformation, and conducting rigorous testing. Orchestrated AWS infrastructure setup, performance optimization, and a successful go-live, resulting in a robust and scalable e-commerce platform.
Key Skills Demonstrated:
E-commerce Migration
Magento 2 Deployment
AWS Infrastructure Management
Data Transformation
Load Testing and Scalability
Team Leadership and Collaboration
Documentation and Process Improvement
Risk Management and Contingency Planning
TIVO
Led the transition to Magento Enterprise 2.4, including coordinating with stakeholders
View ProjectTIVO
#Architecture #CMS Development #Design #Ecommerce #Security and Optimization
Led the transition to Magento Enterprise 2.4, including coordinating with stakeholders, managing project timelines, and ensuring a smooth migration process.
Led transformation and designed Worktato to implement Key Workflow Component in replacing several legacy systems.
Boosted e-commerce conversions by 18% and cut cart abandonment by 15% using AEM for personalized content and targeted marketing campaigns.
Architecture and development from Legacy Payment systems to a single system (BrainTree).
Collaborated with third-party partners to integrate services and APIs into the website.
Coup D’Etat
#Architecture #CMS Development #Design
WordPress Developer (Contract) – Coup D’etat
Increased completed CTAs by 20% through streamlined product display.
Collaborated with design and marketing stakeholders to create a unique gallery experience.
Leveraged ChatGPT to code a React.js component to create a interactive user interface.
Orchestrated the design of a bespoke WooCommerce module, utilizing pre-existing wireframes, Notably boosting online sales efficiency by 40% and enhanced the user shopping experience.
Utilized Google Analytics to analyze and optimize the company website, resulting in a 35% improvement in user engagement, a 20% reduction in bounce rate, and a significant increase in overall website traffic, utilizing results to ensure pixel perfect responsive design.
Lexmark
Integrated AEM with Magento for seamless shopping, utilizing Magento for inventory and cart management, resulting in a 30% increase in user engagement and 15% higher conversion
View ProjectLexmark
#Security and Optimization
Front End AEM Developer / Magento Developer – Lexmark
Integrated AEM with Magento for seamless shopping, utilizing Magento for inventory and cart management, resulting in a 30% increase in user engagement and 15% higher conversion
Enhanced subscription module in Magento 2.4 for custom toner color options, raising satisfaction by 20% and subscription sales by 10%
Optimized AEM components, slashing load times by 35%,boosting user engagement by 25%
Integrated API calls within React components to fetch and display real-time printer information
Created custom AEM components, using pre-existing wireframes, contributing to a 35% increase in workflow efficiency and improved digital content delivery
Ten-X
#Architecture #CMS Development
Senior WordPress Developer – Ten-X
Steered team meetings, driving WordPress site enhancements which fostered improved functionality and user experience, leading to a 25% increase in site traffic
Contributed to the development of technical specifications and architecture designs
Developed & Deployed enhancements for SEO, increasing conversions by 35%
Deployed auto-build to production servers and performed testing and validation
WHY ME?
CLIENT FEEDBACK
Every time I have had the opportunity to work with Steve he has provided great creativity on a broad variety of projects producing a better result than would have been obtainable without his input and efforts. I would recommend you take the opportunity to work with Steve if you get it as the demand for his time high.
Garrett L. Andres, Leadership | Planning | Branding | Marketing
Steven was thrown into the deep end of a very large codebase, of which he did well to make sense, with little documentation. He is the kind of engineer that doesn’t pass the buck, and he’ll obsess over finding a solution until he achieves the unachievable. His knowledge is very broad. He is an optimist and a pleasure to work with.
Dean Casalena , VP of Engineering
I have worked with Steve in many capacities. His ability to design, develop, and envision what the client needs is second to none. Steve truly brings his best creative juices and code skills to each and every site he creates. Managing his clients needs while thinking of the greater good of the site is a juggling act Steve has mastered. He goes the extra mile to make clients happy, deliver an inspired product, and to deliver the project within strict time lines. A true asset
Anna Butrick, Content Strategy
Steven Hubbard has designed and built two beautiful websites for me, not to mention designed countless catalogues, look books, promotional brochures, and all other marketing materials. For a fashion-based company it is of utmost importance that everything we do looks fresh and creative. Steven is a true artist and I am eternally grateful for his creative direction as well as his business acumen and technology skill set.
Danielle Cohen, Event Producer
Steven's positivity and charisma is contagious. Even when tasked with impossible missions, Steven is always upbeat and nice to everyone while consistently meeting very tight agency deadlines. Steven is a very strong asset for the team and comfortable working on the highest profile projects for some of our most prominent Fortune 500 customers, including Coke, P&G, and Frito-Lay. He consistently delivers, top-notch, enterprise-quality code, and is comfortable context-switching between front-end and back-end code and between the software codebase and consumer facing websites
Will Drewes, Staff Software Engineer | Tech Lead
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