Domain architecture
As-is/to-be domain modeling, technical context diagrams, transformation roadmaps, application fitness assessment, technical debt tracking, and design pattern governance.
Available for contract & full-time
·
West Coast, USA — Remote nationwide
Steven J. Hubbard
Solutions Architect_
Twenty-five years of building the systems underneath the internet's front doors — enterprise CMS, commerce platforms, and the integration architecture that keeps them talking to each other. Solutions architect and senior frontend engineer: I own the work end to end, from current-state assessment and target-state design to the React, Next.js and TypeScript that ships it.
Delivered for — direct, agency & consulting engagements
- AKQA
- Code and Theory
- Marriott
- Sears
- AT&T
- Lowe’s
- Coca-Cola
- Procter & Gamble
- Frito-Lay
- UCSF Children’s Hospital
- Euro RSCG
- TiVo
- Lexmark
- Horizon Media
- United Healthcare
- iRhythm
- Ten-X
- Chrome Industries
- L&L Supply
- Thismoment
- Coup D’Etat
- Eye Appeal
- Mend Medical Wear
01 — Who I am
Table layouts to
Table layouts to
component libraries.
Every major shift the industry has thrown at us, shipped through. FTP deploys to CI/CD. “Make it look good” to “make it fast, secure, and scale.”
- Discipline
- Solutions Architecture
- Also
- Senior Frontend Engineering
- Education
- BA, 2000
- School
- Academy of Art University
- Also studied
- U. of Oregon · PSU
- References
- On request
I’ve been building for the web since 1999 — which means I’ve shipped through every major shift the industry has thrown at us. Table layouts to component libraries. FTP deploys to CI/CD pipelines. “Make it look good” to “make it fast, secure, and scale.”
I’m a solutions architect and senior frontend engineer with delivery across healthcare, media, and commerce, including HIPAA-scoped work for UnitedHealthcare and iRhythm Technologies. I build customer-facing web applications in React, Redux, TypeScript, and Next.js, and ship design systems at Lighthouse 95+ and WCAG 2.1 AA. I pull fragmented component and CSS systems into governed component libraries, set code review standards, and mentor the engineers who keep them running. I’ve cut deployment times by 25–40%, dropped page load times by 35%, and built systems that actually hold up under pressure.
For the last 18 months or so I’ve been putting LLM tooling into production QA, code review, and documentation — not demos. Tool and function calling, retrieval-augmented generation, structured prompt evaluation, and developer accelerators that cut delivery time without cutting quality, embedded in real sprint cycles with measurable results. I still write the code, most recently for Mend Medical Wear.
I care about code the next developer won’t curse at, platforms that don’t become emergencies, and teams that are set up to move fast without cutting corners. I’ve led teams, written the docs, run the onboardings, and shipped the thing — often all in the same sprint.
If you’re looking for someone who can own a project end-to-end, bring real AI fluency to the table, and hand you something you’re proud of — let’s talk.
02 — Architecture competencies
What I’m
What I’m
accountable for.
The twelve areas I own on an engagement — from domain modeling and roadmaps down to the integration contracts and the security posture around them.
Cloud architecture
AWS, containerized deployment, on-prem to cloud migration, architecture spanning cloud and on-premise systems, and application security in cloud environments.
Integration architecture
Service-oriented and event-driven patterns, enterprise integration patterns, REST, GraphQL, SOAP/WSDL, enterprise API design, WebMethods, NetSuite, Salesforce, Marketo.
Platform architecture
Salesforce, Marketo, Adobe Experience Manager, Adobe Commerce/Magento, Shopify, POS and order data — sales enablement, marketing automation, and customer servicing systems.
Data & reporting
Snowflake pipelines, SQL Server and advanced queries, data modeling, warehouse concepts, cross-system reconciliation, XML/XSD/JSON exchange formats, executive KPI reporting.
Delivery & DevOps
Agile/Scrum across multiple concurrent teams, CI/CD pipelines, QA automation, code quality standards, reusable component libraries, and developer enablement.
Security & identity
OAuth, SAML, SSO, secure API design, SFTP/PGP data transfer, and securing distributed web applications against the threats that actually show up.
Leadership & comms
Executive-level architecture presentations, technical consultation to development teams, technology and vendor evaluation, mentoring, and cross-team consensus building.
Frontend architecture & design systems
Component libraries and design token systems, Storybook, shared package and monorepo structure, Figma-to-production workflow, CSS architecture consolidation, and Web Components.
Accessibility & performance
WCAG 2.1 AA conformance, screen reader and keyboard testing, axe and Lighthouse auditing, Core Web Vitals, and performance budgets treated as release gates.
CRM & marketing technology
Salesforce, HubSpot, Copper, and Marketo configuration and integration, web-to-CRM lead capture and routing, lifecycle automation, and CRM-to-ERP and CRM-to-commerce synchronization.
AI & LLM engineering
Tool and function calling, retrieval-augmented generation, structured prompt evaluation, and AI-assisted QA, code review, and documentation, with Claude Code and ChatGPT as daily engineering methods.
03 — Integration architecture
The part nobody
The part nobody
sees working.
A representative topology from real engagements: content, commerce, ERP, and marketing systems reconciled into one governed reporting layer instead of four spreadsheets and a prayer.
Live data flow
Service contract
Patterns proven at TiVo · Horizon Media · Lexmark
04 — What I do
Six ways I get
Six ways I get
hired.
Most engagements start with one of these and end up touching three. That’s usually a good sign — it means the real problem got found.
Web Design & UI
Visually compelling, user-friendly websites and interfaces — engaging designs, better user experiences, and navigation that captivates and retains your audience.
Learn more →Ecommerce Architecture
Designing and optimizing e-commerce solutions: strategic development, seamless integrations, and data-driven insight that drives revenue growth.
Learn more →Ecommerce Development
Building, customizing, and optimizing online stores — storefront development, payment gateway integration, product categorization, and performance work that converts.
Learn more →Logo & Brand Design
Distinctive brand identities that stand out and resonate. Logos that encapsulate your brand’s essence, values, and vision — and leave a memorable imprint.
Learn more →CMS Development
Seamless, efficient, tailored digital solutions on AEM, Magento, Squarespace, WordPress, and Shopify. Not just websites — dynamic online experiences.
Learn more →Security & Optimization
Robust protection for your online assets, data integrity, and user trust — paired with speed, responsiveness, and overall performance tuning.
Learn more →
05 — Selected work
Selected work,
Selected work,
and counting.
Different clients, different stacks, same job: find the seam where the systems don’t meet, and close it.
MEND Medical Wear
Recovery apparel and connected-care brand built end to end — storefront, seven product pages, a React fall-risk assessment tool, and the full technical SEO program behind them.
Soft, washable recovery gowns, residential nurse scrubs, medical-grade compression socks, the AirGuard™ fall-detection collar, and connected devices — a brand for patients and the people caring for them. I led it from discovery through build: stakeholder workshops, information architecture, the Figma design system, storefront architecture, and the code.
The storefront is hand-written static HTML, CSS, and JavaScript on Vercel — no framework, no build step for the site proper. That is a deliberate architectural call. A catalogue this size does not need a bundler, and skipping one buys near-instant loads and a site that will still build in five years.
The exception is the fall-risk assessment tool, the site’s lead magnet: a React application scoring fall risk against WHO data, with charts and a regional model. It runs through hand-written React shims rather than a bundler, so one interactive tool did not drag a toolchain onto the whole project.
- Seven product detail pages — gowns, scrubs, compression socks, AirGuard™ collar, MEND Pulse, MEND Oxi, and the MEND App
- React fall-risk assessment tool built on WHO fall data, wired to a serverless lead-capture endpoint
- Full technical SEO program: www unification, clean product slugs, an image pipeline, security headers, sitemap and robots
- Static-first architecture — no build step for the storefront, no framework lock-in
Eye Appeal Inc.
Community-driven collectible grading platform featuring an AI-powered Rate-to-Reveal game, the proprietary EyeQ+ scoring metric, and a global registry for sports card collectors.
A grading platform for sports card collectors, built around three things that had to work together: an AI-powered Rate-to-Reveal game, the proprietary EyeQ+ scoring metric, and a global registry deep enough that collectors would trust it as a system of record.
I architected the API integrations and workflow pipelines connecting internal systems to third-party platforms — each one designed as a reusable pattern rather than a one-off, so the next integration cost days instead of weeks.
- Cloud-hosted SvelteKit and Next.js applications on Vercel at Lighthouse 95+ with sub-second load times
- Integration patterns for Clerk authentication, Cloudinary image delivery, Datadog real-user monitoring, and Google Analytics 4
- WCAG 2.1 AA and Core Web Vitals thresholds as release acceptance criteria
- Zero-downtime weekly production releases on two-week Agile iterations
- Automated QA and data-validation in the pipeline — 30% less manual development effort
OdySay
Architecture and Magento development — catalog structure, checkout flow, and the integration work behind a storefront built to scale past its first good quarter.
Storefront architecture and Magento build. The catalog structure and checkout flow were designed for what the business would look like after growth, not the shape it had on launch day — the difference between a store that scales and one that gets rebuilt in eighteen months.
Integration work tied the storefront to the systems behind it so inventory, orders, and product data stayed consistent without anyone reconciling spreadsheets.
- Catalog and checkout architecture built for growth headroom
- Third-party integrations designed as reusable patterns
Terra Firma Music
Architecture, design, and development end to end — identity through build, with a front end tuned for media-heavy pages that still load fast.
End to end: identity, design, architecture, and build. Music sites are media-heavy by nature — artwork, audio, video — and the usual outcome is a beautiful page that takes eight seconds to become useful.
The front end was tuned around that constraint from the start rather than optimized after the fact.
- Full identity through production build
- Media-heavy pages tuned for fast first render
The Liquor Store SF
Architecture, design, and development for a San Francisco hospitality brand — booking, menus, and a storefront that reads as well on a phone at the bar as on a desktop.
A San Francisco hospitality brand where most traffic arrives on a phone, often in low light, often standing up. Booking and menus had to work in that context first and look good on a desktop second.
Design, architecture, and build were all mine, which meant the responsive behaviour was a design decision rather than a development compromise.
- Mobile-first booking and menu flows
- Storefront integrated with the brand site
First Presbyterian Church
Architectural and WordPress site improvements — structure, accessibility, and hardening for a volunteer-maintained site that had to stay maintainable.
The constraint that shaped everything: the people maintaining this site after I left are volunteers, not developers. Anything clever enough to need me later was the wrong answer.
Structural and accessibility improvements, plus security hardening on a WordPress install that had accumulated the usual plugin debt.
- Restructured for volunteer maintenance
- Accessibility and security hardening pass
Prima Studio
Ecommerce architecture, design, and development: Magento front and back end, a custom HTML5 video player, and analytics instrumentation.
Magento front and back end, a custom HTML5 video player built when that was still an argument rather than a default, and conversion instrumentation wired through the whole funnel.
Stock Magento was the baseline everyone accepted at the time. It did not have to be.
- 70% performance gain over stock Magento
- Custom HTML5 video player and analytics instrumentation
L&L Supply
Ecommerce architecture, migration, and design — legacy to Magento 2.3, with 900K+ products and 80K+ customer records moved off a legacy system without losing a row.
A migration off legacy ecommerce onto Magento 2.3, carrying 900K+ products and 80K+ customer records through custom PHP and JavaScript migration scripts. Data migrations are where ecommerce projects quietly fail — a dropped row is a customer who can't log in.
I also integrated CyberSource, consolidated a tangle of legacy payment processors onto a single Braintree integration, and mentored a five-person team through the transition.
- 20% improvement in site performance and a conversion lift
- 30% higher team productivity and code quality after mentoring
- 40% faster onboarding from code review standards and documentation templates
TiVo
Led the transition to Magento Enterprise 2.4 — stakeholder coordination, timeline management, and a migration that landed clean.
The Magento Enterprise 2.4 transition was the visible half. The harder half was underneath: WebMethods and ERP integrations in Java and SOAP/XML against SQL Server, unifying POS, order, and product data across commerce and content systems.
POS and transaction data fed into Snowflake for the segmentation models behind campaign targeting, while legacy on-premise CMS platforms moved to cloud-hosted WordPress, Magento, and AEM.
- Conversions up 18%, cart abandonment down 15% via AEM personalization
- 30% less manual financial reconciliation from the WebMethods/ERP integration
- Payment-token migration from Authorize.Net and CyberSource to Braintree with uninterrupted recurring billing
- Salesforce CRM integrated with commerce, ERP, and content systems for a single customer view
Coup D’Etat
Designed and developed, with conversions to show for it — plus a Storybook component library that cut deployment cycles.
Six years of engagement, which is long enough to stop shipping features and start shipping standards. I established the architectural, security, and performance benchmarks used across all client work, and built the Storybook component library the team worked from.
On the storefront side: a custom WooCommerce module, a bespoke gallery experience, and analytics-driven optimization rather than opinion-driven redesign.
- 40% increase in online sales efficiency from the custom WooCommerce module
- 20% lift in CTAs from streamlined product displays
- 35% better engagement, 20% lower bounce, guided by Google Analytics
- 30% shorter deployment cycles from the Storybook library
- HubSpot CRM implemented and maintained across client accounts, from web-to-CRM lead capture to pipeline automation
Lexmark
Integrated AEM with Magento for a seamless shopping experience, using Magento for inventory and cart.
AEM and Magento are both convinced they own the customer experience. The integration — built as custom plugins — let AEM handle content and Magento handle inventory and cart, without the seam showing to anyone shopping.
I also rebuilt the Magento 2.4 subscription module to offer custom toner color options, and wired React components to fetch real-time printer information via API.
- 30% increase in user engagement, 10% higher sales conversions
- 35% faster page loads from refactored CMS components
- 20% higher satisfaction and 10% more subscription sales from the module rebuild
- 20% less manual testing overhead from automated QA regression coverage
Ten-X
Site enhancements that improved functionality and user experience — plus SEO and auto-build deployment work.
WordPress platform enhancements on a property marketplace, driven from team meetings I led rather than tickets handed down. I contributed to the technical specifications and architecture design alongside the build.
The deployment side mattered as much as the features: auto-build procedures to production with real testing and validation, replacing a release process that depended on someone remembering the steps.
- 35% increase in conversions from SEO work
- 25% more site traffic from platform enhancements
- Automated build and deploy to production with validation
06 — Experience
Twenty-five years,
Twenty-five years,
in order.
Ten roles in detail, ten more before them. Dates and titles follow the master resume — expand any row for what actually shipped.
Jun 2022 — Present
Steven Hubbard LLC↗ (the full work archive, opens in a new tab)
Independent Solutions Architect & Senior Engineer- Own solution architecture end-to-end on client engagements: current-state assessment, target-state design, data modeling, integration strategy, feasibility review, and hands-on delivery.
- Designed a multi-system, event-driven integration automating project intake and ticket routing across Workfront, Slack, and Salesforce via REST APIs — roughly 40% less triage handoff time.
- Architected client reporting pipelines consolidating ERP and commerce data into Snowflake, replacing spreadsheet reconciliation with a governed executive reporting layer.
- Integrated production LLM tooling into delivery workflows — tool and function calling, retrieval-augmented generation over client documentation, and structured prompt evaluation driving AI-assisted QA and code review.
- Produce solution architecture documentation, integration specifications, and reusable design patterns so client teams can extend and maintain the work independently.
WorkfrontSalesforceSnowflakeRESTEvent-driven
See the full work archive ↗
May 2026 — Present
Mend Medical Wear↗ (live site, opens in a new tab)
Lead Architect & Developer · Contract- Led discovery for a direct-to-consumer medical recovery apparel and connected-health brand — stakeholder workshops, category and competitor review, and information architecture that produced a scoped delivery roadmap ahead of build.
- Designed the brand and product interface system in Figma, including type scale, color and spacing tokens, and a component library carried directly into production.
- Implemented Copper CRM as the system of record for pre-launch demand, so reserve and pre-order signups and partnership inquiries flow into mapped contact and opportunity records with pipeline stages and owner routing.
- Built the product catalog, detail-page galleries, size and color variant selection, and a custom reserve and pre-order flow capturing demand ahead of a live checkout.
- Built the Fall Risk Check tool in React, a 12-question CDC STEADI screener that scores and returns guidance entirely client-side, so no health answers leave the visitor’s browser.
- Shipped separate hospital and distributor partnership funnels, routing business-to-business inquiries apart from consumer demand in the CRM.
- Delivered to WCAG 2.1 AA and Core Web Vitals targets for an older, accessibility-sensitive audience, with technical SEO and structured metadata in place at launch.
ReactFigmaCopper CRMVercelWCAG 2.1 AATechnical SEO
Visit live site ↗
Mar 2025 — Feb 2026
Eye Appeal Inc.↗ (live site, opens in a new tab)
Senior Architect & Developer- Architected API integrations and automated workflow pipelines connecting the SvelteKit platform to Clerk authentication, Cloudinary image delivery, Datadog real-user monitoring, and Google Analytics 4 — each designed as a reusable integration pattern rather than a point solution.
- Delivered cloud-hosted SvelteKit and Next.js applications on Vercel at Lighthouse 95+ with sub-second load times and zero-downtime weekly production releases, working in two-week Agile iterations.
- Introduced automated QA and data-validation workflows into the delivery pipeline, reducing manual development effort by 30%.
- Made WCAG 2.1 AA conformance and Core Web Vitals thresholds release acceptance criteria, checked before launch.
SvelteKitNext.jsClerkCloudinaryDatadogVercelTypeScriptCI/CDQA automation
Visit live site ↗
Oct 2023 — Mar 2024
Horizon Media / Night Market
Web Director & Solutions Architect- Architecture and technical lead for UnitedHealthcare through Night Market, Horizon’s commerce-media division — front-end architecture and AEM component and template development across UHC Vision, UHC Provider, and UHC Medicare in a HIPAA-scoped environment.
- Built Find a Provider search components and the Plan Finder experience, including Mapbox-driven location search over provider GeoJSON data.
- Consolidated fragmented AEM page templates and CSS into a unified template and component system, reducing layout changes to a single-source edit.
- Led a team of three developers through sprint planning, code review, and architecture standards, and authored the granular technical documentation that became the team’s working reference.
- Led the NetSuite–AEM ERP integration unifying billing, content, and financial reporting data across on-premise and cloud systems, eliminating manual reconciliation between platforms.
- Stood up Snowflake as the governed reporting layer for cross-platform campaign and financial data, replacing spreadsheet processes with managed pipelines.
- Served as internal architecture authority across AEM and WordPress ecosystems — governance standards, design patterns, component libraries, and performance and security benchmarks across the organization’s digital properties.
- Integrated AI-driven analytics, boosting campaign precision 15%; refactored WordPress systems for 25% more speed and engagement; streamlined dev workflows for 35% better efficiency.
- Presented architecture options, risk assessments, and roadmap tradeoffs to executive stakeholders to drive platform investment and prioritization decisions.
AEMNetSuiteSnowflakeWordPressAI analyticsGovernanceMapboxHIPAA
Jan 2019 — Mar 2025
Coup D’Etat↗ (live site, opens in a new tab)
Senior Architect & Developer · Contract- Established architectural standards, security practices, and performance benchmarks adopted across all client engagements.
- Implemented and maintained HubSpot CRM across client accounts — web-to-CRM forms into lead capture, contact and deal property modeling, pipeline and workflow automation, and landing page and email modules.
- Led platform discovery and requirements sessions with business and technical stakeholders, producing technical context diagrams and as-is/to-be architecture to align teams before build.
- Supported multiple concurrent Agile delivery teams — sprint planning input, code review, and enforcement of architecture standards and quality metrics.
- Built and maintained a Storybook component library reducing deployment cycles 30% and enabling pre-production stakeholder sign-off.
- Drove a 20% lift in CTAs by streamlining product displays, and orchestrated a custom WooCommerce module worth a 40% increase in online sales efficiency.
- Used Google Analytics to guide optimization: 35% better engagement, 20% lower bounce, and a substantial traffic increase.
StorybookReactWooCommerceHubSpotAgileAnalytics
Visit live site ↗
Oct 2022 — Mar 2023
Lexmark↗ (archived 2022 snapshot, opens in a new tab)
Front-End AEM Developer & Architect- Architected the AEM-to-Magento integration via custom plugins, using Magento for inventory and cart management — 30% more user engagement and 10% higher sales conversions.
- Improved the Magento 2.4 subscription module to offer custom toner color options, lifting satisfaction 20% and subscription sales 10%.
- Refactored CMS components, cutting page load times 35% and contributing to a 20% gain in customer satisfaction scores.
- Integrated API calls within React components to fetch and display real-time printer information; built custom AEM components to existing wireframes for 35% better workflow efficiency.
- Aligned front-end architecture to enterprise standards and automated QA regression coverage, cutting manual testing overhead 20%.
AEMMagento 2.4ReactQA automation
Dec 2020 — May 2022
TiVo↗ (archived 2021 snapshot, opens in a new tab)
Senior Ecommerce Architect- Spearheaded the transition to Magento Enterprise 2.4 — stakeholder coordination, timeline management, and a seamless migration.
- Architected WebMethods and ERP integrations using Java, SOAP/XML services, and SQL Server, reducing manual financial reconciliation 30%.
- Unified POS, order, and product data across commerce and content systems while migrating legacy on-premise CMS platforms to cloud-hosted WordPress, Magento, and AEM.
- Integrated Salesforce CRM with commerce, ERP, and content systems through REST and SOAP APIs, mapping account, order, and subscriber records so sales, support, and finance worked from a single customer view.
- Architected payment-token migration workflows from Authorize.Net and CyberSource to Braintree, ensuring secure token transfer, data integrity, and uninterrupted recurring billing.
- Fed POS and commerce transaction data into Snowflake for the segmentation models behind campaign targeting.
- Used AEM for personalized content and targeted campaigns: conversions up 18%, cart abandonment down 15%.
- Integrated Marketo and Litmus with AEM-driven properties, improving engagement through send-time optimization and A/B testing.
- Built SharePoint and Microsoft Power Apps tooling and reporting for non-technical business teams.
Magento EE 2.4WebMethodsJavaSOAP/XMLSnowflakeMarketoBraintreeSalesforce
Feb 2020 — Mar 2021
L&L Supply
Ecommerce Architect & Senior Developer- Led the CMS migration to WordPress and Magento 2.3, including CyberSource payment integration, delivering a 20% improvement in site performance and a lift in ecommerce conversion.
- Wrote the custom PHP and JavaScript scripts that moved 900K+ products and 80K+ customer records off a legacy system and into the new Magento build, without data loss.
- Mentored a five-person development team on PHP, WordPress, and component architecture — 30% higher productivity and code quality.
- Introduced code review standards and documentation templates, reducing new developer onboarding time 40%; implemented Git across environments.
- Architected and built a unified payment system, consolidating legacy processors onto Braintree.
Magento 2.3WordPressPHPGitBraintree
Jan 2019 — Dec 2019
iRhythm Technologies↗ (archived 2019 snapshot, opens in a new tab)
Senior Developer- Built customized HubSpot landing pages and modules driving a 30% boost in lead conversions and markedly improved engagement.
- Architected an API-driven physician locator, “Dr Finder,” on Mapbox within a HIPAA-scoped environment, increasing visit duration 23%.
- Designed direct and marketing email templates; lifted opens and click-through rates 38%.
HubSpotMapboxHIPAAAPI integrationEmail
Oct 2015 — Jan 2018
Ten-X↗ (archived 2016 snapshot, opens in a new tab)
Senior Developer- Led team meetings on WordPress platform enhancements that improved functionality and user experience — 25% more site traffic.
- Contributed to technical specifications and architecture design, ensuring project robustness.
- Developed and deployed SEO enhancements achieving a 35% increase in conversions.
- Deployed auto-build procedures to production servers with rigorous testing and validation.
WordPressSEOAuto-buildArchitecture
Earlier — 2000 to 2015
Chrome Industries↗ (archived 2015 snapshot, opens in a new tab)
Magento Developer · 2014–2015Custom PDP, category and landing page layouts lifting add-to-cart 20% and retention 40%. Custom JS/CSS cutting page load 30%; responsive build reducing bounce 25%. Led PCI SAQ and scan to full compliance.
Thismoment↗ (archived 2014 snapshot, opens in a new tab)
Software & Production Engineer · 2013–2014Custom UGC platforms and video tooling for Fortune 500 brands. Video player rebuild cutting buffering 50%.
Prima Studio
Ecommerce Architect & Lead Dev · 2011–2013Magento front and back end, HTML5 video player, analytics and conversion instrumentation — 70% performance gain over stock Magento.
Urban Air Market↗ (archived 2013 snapshot, opens in a new tab)
Architect, Dev & Creative Director · 2011–2013Full site, print and email identity; CMS front and back end; SEO program. 80% performance gain over standard builds.
Euro RSCG
Lead Developer · 2011Ported a Flash-based game to HTML5 and jQuery Mobile, halving load times. Companion iOS and Android apps.
Moss Outdoor↗ (archived 2011 snapshot, opens in a new tab)
Lead Developer · 2010–2011UI design through CMS build and commerce integration. SEO program lifting visibility 220%.
Digital Brewing Company
Front-End Developer · 2008–2009Client campaign builds, third-party data integration, and front-end performance optimization.
Nationalflashback↗ (archived 2019 snapshot, opens in a new tab)
Consultant & Creative Director · 2000–2008Independent practice serving enterprise, SMB and agency clients across architecture, build and creative direction.
Nimblefish Technologies↗ (archived 2007 snapshot, opens in a new tab)
Lead Web Developer · 2002–2008Web and email builds against a proprietary CMS in a Linux/Apache/Tomcat environment.
Puzzle Theory↗ (archived 2011 snapshot, opens in a new tab)
Art Director & Lead Dev · 2002–2005Site strategy, cross-platform build, and collateral production.
07 — Technical stack
Everything I’ve
Everything I’ve
shipped with.
Not a wish list. Fifteen categories, all of it used in production on somebody’s deadline.
Cloud & DevOps
AWSDockerVercelGitSVNCI/CDNginxUnix / LinuxGruntWebpackLambdaCognitoAzureVitenpmYarn
Languages & Frameworks
JavaJavaScriptTypeScriptNode.jsReactSvelteKitVuePHPRuby on RailsJSPHTML5CSS3SASSLESSBootstrapGatsbyNext.jsReduxNuxtExpressWeb ComponentsTailwind CSSCSS ModulesPythonSQL
Integration & Messaging
RESTGraphQLSOAPWSDLXML / XSL / XSLT / XSDJSONAJAXWebMethodsWeb ServicesEvent-drivenSOAMVC
Data & Reporting
SnowflakeSQL ServerMySQLData modelingWarehouse conceptsETL pipelinesParseExecutive KPI reportingPostgreSQLGeoJSON
Enterprise Platforms
Adobe Experience ManagerAdobe Commerce / MagentoAdobe WorkfrontSalesforceMarketoNetSuiteHubSpotWordPressWooCommerceDrupalShopifySquarespaceSFCCSanityWebflowSharePointPower AppsRetool
Security & Identity
OAuthSAMLSSOSSLPGPSFTPSSHSecure API designPCI complianceAWS CognitoHIPAA-scoped delivery
AI & Automation
Prompt engineeringLLM integrationAI-assisted QAAI code reviewAutomated documentationChatGPTDALL·EMidJourneyClaude CodeRAGTool / function callingMCP integrationsCustom agent skills
Payment Gateways
BraintreeStripePayPalCyberSourceAmazon PayDelagoAuthorize.Net
ERP
NetSuiteSAPOracle CloudSFCC
Design
Adobe Creative SuiteFigmaInVisionResponsive designPrototypingStorybook
Delivery & PM
Agile / ScrumJiraConfluenceWorkfrontSlackTeamsCode review standardsComponent libraries
Testing & Accessibility
PlaywrightSeleniumJestaxeLighthouse CIVisual regressionScreen reader testingWCAG 2.1 AA
CRM & Marketing Automation
SalesforceHubSpotCopperMarketoLitmusAdobe Workfront
Mapping & Geospatial
Mapbox GL JSGoogle Maps PlatformLeafletGeoJSONStore & provider locators
Monitoring & Reporting
New RelicBig PandaGoogle AnalyticsGTMGTmetrixPageSpeedLighthouse
08 — Why me
Three reasons
Three reasons
this works.
Strategy, execution, and taste. Most people bring one. The interesting projects need all three in the same head.
First-class web architect
With a strategic vision, I craft tailored web solutions that align with each client’s objectives — built for long-term scalability, security, and seamless functionality. My work in innovative frameworks lets me design architectures that adapt as the landscape moves, and I prioritize open communication to translate ideas into practical, future-proof systems.
Master senior developer
Twenty-five years of hands-on delivery across enterprise CMS, commerce, and integration work. I write the code, run the code review, and enforce the standards — then document it so the next developer doesn’t have to reverse-engineer my thinking.
High-quality design
A background in art direction and 3D animation, not just engineering. That means pixel-perfect responsive builds, a real eye for hierarchy and typography, and interfaces that hold up next to the design comp instead of approximating it.
09 — By the numbers
The running
The running
total.
Career totals up top — the client count is every organization named on this page, not a rounded-up guess. Verifiable outcomes from named engagements underneath.
0Projects completed
0Client organizations
0Lines of code shipped
0Cups of coffee
- 25+ years shipping
- 40% triage handoff cut — Steven Hubbard LLC
- 95+ Lighthouse — Eye Appeal
- 35% faster page loads — Lexmark
- 30% less manual dev effort — Eye Appeal
- 18% conversion lift — TiVo
- 900k+ products migrated — L&L Supply
- 220% SEO visibility lift — Moss Outdoor
10 — Client feedback
What they said
What they said
after.
Five people who worked with me directly — leadership, engineering, content strategy, and the client side.
Every time I have had the opportunity to work with Steve he has provided great creativity on a broad variety of projects producing a better result than would have been obtainable without his input and efforts. I would recommend you take the opportunity to work with Steve if you get it as the demand for his time is high.
Garrett L. AndresLeadership · Planning · BrandingSteven was thrown into the deep end of a very large codebase, of which he did well to make sense, with little documentation. He is the kind of engineer that doesn’t pass the buck, and he’ll obsess over finding a solution until he achieves the unachievable. His knowledge is very broad. He is an optimist and a pleasure to work with.
Dean CasalenaVP of EngineeringI have worked with Steve in many capacities. His ability to design, develop, and envision what the client needs is second to none. Steve truly brings his best creative juices and code skills to each and every site he creates. Managing his clients’ needs while thinking of the greater good of the site is a juggling act Steve has mastered. A true asset.
Anna ButrickContent StrategySteven Hubbard has designed and built two beautiful websites for me, not to mention designed countless catalogues, look books, promotional brochures, and all other marketing materials. For a fashion-based company it is of utmost importance that everything we do looks fresh and creative. Steven is a true artist and I am eternally grateful for his creative direction as well as his business acumen and technology skill set.
Danielle CohenEvent ProducerSteven’s positivity and charisma is contagious. Even when tasked with impossible missions, Steven is always upbeat and nice to everyone while consistently meeting very tight agency deadlines. Steven is a very strong asset for the team and comfortable working on the highest profile projects for some of our most prominent Fortune 500 customers, including Coke, P&G, and Frito-Lay. He consistently delivers top-notch, enterprise-quality code, and is comfortable context-switching between front-end and back-end code and between the software codebase and consumer-facing websites.
Will DrewesStaff Software Engineer · Tech Lead
11 — Contact
Let’s build
something
amazing.
Available now for contract and full-time work — solutions architecture, AEM, commerce platforms, and integration projects. Remote nationwide, comfortable on-site for the parts that need a room.
Phone+1 (415) 359–7606
Based in
West Coast, USA
Working
Remote nationwide · on-site as needed
Portfoliowork.stevenjhubbard.com
LinkedInlinkedin.com/in/steven-j-hubbard
Open to
Solutions Architect · Ecommerce Architect · AEM Architect · Integration Architect · Senior Frontend Engineer · Web Developer · LLM & AI Engineer · Full Stack Developer · Web Director · Consultant
Engagement
Contract · Contract-to-hire · Fractional · Full-time