Eye Appeal Inc. is a next-gen collectibles platform that flips the script on traditional card grading. Instead of trusting a single anonymous grader, the platform harnesses the collective expertise of thousands of passionate collectors through a first-of-its-kind Rate-to-Reveal game — where AI blurs the label so you judge the card on pure visual appeal. Those ratings feed EyeQ+, a proprietary metric that surfaces real market value across every grade and every grading company. I built out the full web experience: a dynamic public feed, collector registry, auction house integration, and a Council system for top-tier community contributors — all designed to feel as sharp and opinionated as the collectors using it.

1. Architectural Precision: Strategically planned and structured the website’s foundation to align with the elegance of bridal fashion, ensuring both aesthetics and robust functionality were at the forefront.
2. Magento Multi-Store Configuration: Expertly developed a multi-store setup, allowing the platform to accommodate varying views, prices, and stock levels tailored to different affiliated companies, ensuring seamless management and a personalized shopping experience for each segment.
3. Showcasing Exquisite Collections: Crafted a visually captivating interface that emphasizes the retailer’s diverse and premium gown collection, capturing the essence of each piece and providing detailed insights for discerning brides-to-be.
4. Swiss Craftsmanship Embodiment: Incorporated design elements and features that mirror the sophistication, charm, and precision of Swiss craftsmanship, making the platform a true digital representation of both the retailer’s values and the nation’s rich heritage.

1. Visual Flair & Design: Utilized a rich palette of design elements to mirror “Terra Firma Music’s” artistic spirit, ensuring the website is not just a platform, but an extension of their creative expression.
2. Technological Prowess: Leveraged advanced web development techniques to ensure smooth user interactions, responsive design, and optimal performance across all devices.
3. Immersive Media Galleries: Integrated dynamic media galleries that offer fans an in-depth look into the band’s performances, behind-the-scenes moments, and musical milestones.
4. Engaging Event Calendars: Incorporated a user-friendly event calendar, making it effortless for fans to stay updated on upcoming concerts, releases, and band-related events, thereby fostering an ongoing connection with their global audience.

1. Contemporary Design Aesthetics: Employed modern and eye-catching design principles to craft a website that not only resonates with “The Liquor Store’s” brand identity but also captivates its target audience.
2. Technical Acumen: Leveraged advanced CMS functionalities to create a robust platform that seamlessly manages diverse product listings and ensures optimal site performance.
3. Enhanced User Experience: Prioritized intuitive navigation and user-friendly interfaces, ensuring visitors can effortlessly browse products, read descriptions, and make purchases.
4. Brand-Centric Approach: Tailored every element of the website—from color schemes to content placement—to authentically represent and elevate the essence of “The Liquor Store” in the digital realm.

By leveraging cutting-edge design principles and innovative functionalities, I meticulously streamlined and enhanced the WordPress website for the First Presbyterian Church of Newport, Oregon. My expertise ensured that visitors now enjoy a user-friendly, aesthetically pleasing, and mobile-responsive platform, embodying the church’s vision and commitment to community engagement.

• Orchestrated and led a seamless migration from Yahoo Shopping Site to Magento Enterprise, ensuring minimal downtime and preserving critical data integrity, resulting in an enhanced e-commerce platform with advanced customization capabilities, leading to a 50% increase in website loading speed and a 40% rise in mobile conversions.
• Strategically restructured the company’s Magento Commerce website architecture, optimizing page load times and enhancing overall user experience, resulting in a 40% reduction in bounce rates and a 30% increase in average session duration.
• Implemented a personalized recommendation engine using 3rd party APIs, analyzing customer behavior and preferences, resulting in a notable 15% increase in cross-selling and upselling, driving higher average order values and a 20% growth in overall sales revenue.
• Leveraged 3rd party analytics APIs to gain valuable insights into customer behavior, product performance, and marketing campaign effectiveness, enabling data-driven decision-making and contributing to a 10% increase in sales conversion rate.

I Led a small team in the seamless migration of 950,000 products and 800,000 customers from a legacy e-commerce solution to Magento 2 hosted on AWS. Achieving minimal downtime and ensured data integrity by meticulously planning, implementing data transformation, and conducting rigorous testing. Orchestrated AWS infrastructure setup, performance optimization, and a successful go-live, resulting in a robust and scalable e-commerce platform.

Key Skills Demonstrated:
E-commerce Migration
Magento 2 Deployment
AWS Infrastructure Management
Data Transformation
Load Testing and Scalability
Team Leadership and Collaboration
Documentation and Process Improvement
Risk Management and Contingency Planning

Led the transition to Magento Enterprise 2.4, including coordinating with stakeholders, managing project timelines, and ensuring a smooth migration process.

Led transformation and designed Worktato to implement Key Workflow Component in replacing several legacy systems.

Boosted e-commerce conversions by 18% and cut cart abandonment by 15% using AEM for personalized content and targeted marketing campaigns.

Architecture and development from Legacy Payment systems to a single system (BrainTree).

Collaborated with third-party partners to integrate services and APIs into the website.

WordPress Developer (Contract) – Coup D’etat

Increased completed CTAs by 20% through streamlined product display.

Collaborated with design and marketing stakeholders to create a unique gallery experience.

Leveraged ChatGPT to code a React.js component to create a interactive user interface.

Orchestrated the design of a bespoke WooCommerce module, utilizing pre-existing wireframes, Notably boosting online sales efficiency by 40% and enhanced the user shopping experience.

Utilized Google Analytics to analyze and optimize the company website, resulting in a 35% improvement in user engagement, a 20% reduction in bounce rate, and a significant increase in overall website traffic, utilizing results to ensure pixel perfect responsive design.

Front End AEM Developer / Magento Developer – Lexmark
Integrated AEM with Magento for seamless shopping, utilizing Magento for inventory and cart management, resulting in a 30% increase in user engagement and 15% higher conversion
Enhanced subscription module in Magento 2.4 for custom toner color options, raising satisfaction by 20% and subscription sales by 10%
Optimized AEM components, slashing load times by 35%,boosting user engagement by 25%
Integrated API calls within React components to fetch and display real-time printer information
Created custom AEM components, using pre-existing wireframes, contributing to a 35% increase in workflow efficiency and improved digital content delivery

Senior WordPress Developer – Ten-X
Steered team meetings, driving WordPress site enhancements which fostered improved functionality and user experience, leading to a 25% increase in site traffic
Contributed to the development of technical specifications and architecture designs
Developed & Deployed enhancements for SEO, increasing conversions by 35%
Deployed auto-build to production servers and performed testing and validation